The HR agency LENKEP HR Agency has released a comprehensive overview of salaries, motivation systems, and organizational structures of internal media buying teams in online casinos. This report is based on surveys and interviews with 10,000 candidates and case studies from client operators, arbitration teams, studios, and partner networks. Here are the key findings:
Average salaries for media buyers (fixed payment):
- Facebook β Junior $500-700, Middle $1,000-1,500, Senior $1,200-2,000
- In-App β Junior $500-700, Middle $1,000-1,500, Senior $2,000-2,500
- Google β Junior $500-700, Middle $1,000-2,000, Senior $2,000-4,000 (the highest range due to source instability and staff shortages)
Managerial salaries:
- $2,000-3,000 β Team Lead (usually around $2,500)
- $3,000-5,000 β Head of Traffic Source
- $5,000 β Head of Media Buying, with top specialists earning up to $8,000 (budget from $1 million per month)
Average salaries for infrastructure roles:
- Technical Integrator β $1,000-1,500 (Junior-Middle), $3,000-3,500 (Senior and above)
- Head of Design β $2,500-3,500, Designer Team Lead β $2,000-2,500, Designer β $1,000-1,500
- Finance Manager (expanded tasks) β $2,500-3,000, Finance Manager β $1,000-2,000
Average payroll for a team (CPA % from spend):
- $7,800-$11,500 β startup (7 people)
- $22,500-$31,000 β average media buying team (20 people)
- $110,000-$145,000 β large multi-source media buying team
According to LENKEP's CEO Elena Ryazina, the profitability of arbitration teams is decreasing. Currently, those who purchase large volumes of traffic without compromising quality are earning the most. Without competitive environments and quality control, teams start focusing on volume instead of results, leading businesses to pay for ineffective traffic, which is not scrutinized as strictly as that from external webmasters.
LENKEP also notes that a buyer's salary is determined not only by their grade but also by the traffic source and motivation model. With CPA, the fixed salary is lower, while the main income is generated from a percentage of the profit. In contrast, with a spend motivation model, the fixed component is higher.