In England, online casino Mr Vegas has become the title sponsor of Reading FC, a League 1 club, for the 2026-27 season. The club describes this agreement as the largest title sponsorship deal in its history, although the financial terms have not been disclosed.
Reading will add to Mr Vegas's sponsorship portfolio, which also includes the Grand Slam of Darts tournament and the reality show Big Brother UK. Last season, the brand was also the title sponsor for Sheffield Wednesday in the Championship.