In the United States, the sports prediction market platform Novig has launched a new advertising campaign called Just Sports, featuring the renowned American actress Sydney Sweeney.
In the promotional video, Sweeney emphasizes that Novig does not offer markets on political events, deaths, or wars, setting the product apart from competing prediction platforms like Kalshi and Polymarket. This unique positioning aims to attract users who prefer a more focused betting experience.
Additionally, Sweeney shared in an interview with Complex that she has become an equity partner in Novig, further solidifying her involvement in the brand.