Streaming giant Netflix has made a significant move by hiring a specialist to work with gambling advertisers for the first time. The newly established RMG (Real Money Gaming) division will be led by Ian Hunter, who previously worked at Snapchat.
Hunter has an impressive background, having been responsible for global digital marketing at The Stars Group from 2017 to 2019, prior to its merger with Flutter.
Since launching its advertising tier at the end of 2022, Netflix has not featured any gambling ads. However, the company anticipates doubling its advertising revenue by 2027.