NBA legend Michael Jordan will take the stage at the SBC Summit 2026 in Lisbon on September 29. He will participate in the session titled 'Leadership in Sports Business' alongside Sportradar founder and CEO Carsten Koerl and DraftKings co-founder and CEO Jason Robins.
The speakers will delve into the intersection of sports, technology, and media, discussing the convergence of sports betting and online casino verticals. The session will be moderated by journalist and former Sky Sports News presenter Kirsty Gallagher.