In England, the operator MrQ has become the official partner of Bournemouth FC from the Premier League in the online casino category. As part of a three-year agreement, the MrQ logo will appear on the sleeve of the main team's playing kit and on replicas for adult fans. The agreement also includes the club's women's team. The financial terms of the deal have not been disclosed.
The launch of the partnership was celebrated with an event on Bournemouth beach, where hundreds of red, black, and blue towels were laid out under the banner 'Reserved for MrQ'. Beachgoers were given limited edition towels as well.