Recently, Anton, the CBDO of MICo, joined Max Dovolny's podcast and addressed all the pressing questions regarding machine learning in the iGaming industry.
He broke down how machine learning actually works in the industry, providing real-life case studies and figures:
- 03:07-09:50: Why operators are losing high rollers and the cost involved.
- 10:38-13:00: How to convert twice as many players into VIPs with the same resources.
- 18:02-19:40: Who benefits from machine learning and where its implementation is still premature.
If you're keeping an eye on the industry's direction and want to learn more, this episode is definitely worth a watch.
Watch the podcast here.