On August 4, Manchester United Football Club and Super Group officially confirmed their partnership with iGaming operator Betway. This agreement marks Betway as the club's official main partner and exclusive global betting partner under a multi-year deal starting from the 2026-27 season.
The Betway logo will be featured on the training kits of both the men's and women's teams, as well as at Old Trafford and Progress with Unity stadiums on match days. Although the financial details of the deal have not been disclosed, Betway has described this partnership as the largest football collaboration in its history.