In England, iGaming operator London.Bet has officially become the betting partner of Charlton Athletic Football Club for the 2026-27 season in the Championship.
The operator's logo will be featured on the back of the first men's team's shorts in home, away, and third kits, as well as on the goalkeeper's jersey in all league and cup matches.
The agreement also includes advertising along the pitch, on LED panels, and on the large screen at The Valley stadium. Branding will appear in the backgrounds of post-match interviews and press conferences, in premium areas, on the cover of home match programs, and in the partner section of the club's website. The financial details of the deal have not been disclosed.