The National Football League (NFL) has officially designated Las Vegas as the host city for Super Bowl LXIII in 2029, with Allegiant Stadium confirmed as the venue. This decision was made during a vote by team owners at the league's Annual Meeting held in Phoenix.
This selection follows a thorough assessment by the NFL's Fan Engagement & Major Events Committee. The upcoming Super Bowl will mark the second time Las Vegas has hosted the event, having first welcomed it in 2024.
The inaugural Super Bowl in Las Vegas attracted over 330,000 visitors and generated an impressive economic impact exceeding $1 billion, as reported by the Las Vegas Convention and Visitors Authority. In that game, the Kansas City Chiefs triumphed over the San Francisco 49ers with a score of 25-22 in overtime.
Leading up to 2029, Las Vegas is set to play a significant role in the U.S. sports landscape. Allegiant Stadium will also host the College Football Playoff national championship in 2027 and the Final Four in 2028. Additionally, the Oakland Athletics are expected to begin playing in a new Las Vegas stadium in 2028, and there are discussions of an NBA expansion team potentially launching in the city that same year.
NFL Commissioner Roger Goodell expressed enthusiasm about bringing the Super Bowl back to Las Vegas, emphasizing the city's reputation as a premier sports and entertainment hub.
Las Vegas has made significant strides in major league sports in recent years, becoming home to the Raiders in 2020 and hosting the NFL Draft in 2022. The previous Super Bowl was deemed a logistical and commercial success, with events centered around the Strip and the stadium's convenient location.
NFL Executive Vice President Peter O'Reilly highlighted the success of the 2024 Super Bowl, praising the city's energy, scale, and hospitality, which garnered unanimous support from team owners for the return.
Steve Hill, President and CEO of the Las Vegas Convention and Visitors Authority, expressed pride in the NFL's decision to return to Las Vegas for Super Bowl LXIII. He noted that the city's first Super Bowl showcased its ability to blend sports, entertainment, and hospitality seamlessly, and preparations for 2029 will aim to enhance this experience.
The decision to host the Super Bowl in Las Vegas marks a shift in the league's previous stance on cities with legalized sports betting, which had previously been a barrier to hosting the event.
Mark Davis, owner of the Las Vegas Raiders, shared his excitement about the Super Bowl returning to Allegiant Stadium in 2029.
As the event approaches, Las Vegas is expected to host a variety of related activities throughout the metropolitan area, including NFL Honors, the Super Bowl Experience presented by Jersey Mike’s, and Super Bowl Opening Night Fueled by Gatorade, along with community-oriented initiatives like NFL Source.
In a separate announcement, On Location, the NFL's official hospitality partner, has launched a Priority Access deposit program for Super Bowl LXIII, allowing fans to secure early access to tickets and hospitality packages through refundable deposits that determine priority.
Steve Hill remarked on the transformative impact of Mark Davis's commitment to bringing the Raiders to Las Vegas, constructing Allegiant Stadium, and integrating the NFL into the city, which has significantly elevated Las Vegas's global profile and positioned it to host major international sporting events.
The 2029 Super Bowl will follow other upcoming Super Bowls scheduled in various U.S. cities, including a game in California next year and Atlanta in 2028.