The streaming platform Kick is set to launch advertisements in the Slots & Casino category following successful beta testing. Streamers have begun receiving official notifications about the start of ad displays next week.
The platform explains that this launch is part of a long-term strategy focused on sustainability and continued investment in the category. During the beta test, advertising spaces were sold competitively through an auction system.
Additionally, the letter emphasizes that Kick does not personally support any of the advertising brands, and the relationships with them are purely commercial in nature.