The iGaming operator Dragon Money has launched a campaign in Telegram channels, spreading fake news that mimics publications from The Athletic, MMA Fighting, and a post by investor Robert Kiyosaki on social media platform X. This campaign aims to promote their own house giveaway.
For each audience, the operator created a separate storyline featuring brand mentions. In the football channel, the news plays on the summer transfer saga, where Atlético Madrid striker Julián Álvarez earns money from the operator's product to pay his buyout clause and transfer to FC Barcelona.
In the crypto channel, the news reports that Robert Kiyosaki sold all his cryptocurrency to fund a deposit, which he claims is the best way to invest in real estate. Meanwhile, in the MMA channel, the storyline revolves around UFC president Dana White banning fighters from gambling with the operator due to the ongoing housing giveaway.