The prediction market platform Kalshi has announced a multi-level partnership with former UFC fighter Nate Diaz as he prepares for his return to MMA at the MVP MMA 1 tournament on May 16.
As part of the deal, Kalshi will feature its logo on the back of Diaz's shorts during the fight at the tournament. The agreement also includes the use of the fighter's name and likeness, joint promotional campaigns on social media, outdoor advertising featuring Diaz, the release of branded merchandise, and promotional posts on the fighter's accounts. The financial terms and duration of the deal have not been disclosed.