The prediction market platform Kalshi has entered into a branding and product agreement with ADI Predictstreet, the official partner for the 2026 FIFA World Cup in the prediction markets segment.
During the playoff stage, Kalshi will feature joint branding with ADI Predictstreet at stadiums, on TV broadcasts, and across digital channels.
Additionally, the brands will launch a joint product for the 2026 World Cup, which will include prediction markets for football matches, tournament updates, and other exclusive content. The financial details and timeline of the deal have not been disclosed.