Today, approximately 65% of the online casino market is comprised of RNG games, while Live Casino accounts for only 23%. However, the Average Revenue Per User (ARPU) in the live segment is, on average, five times higher. This is why products that facilitate the organic transition of players from RNG to Live are gaining increasing importance.
One such product is Instant Play from Winfinity – an RNG portfolio that does not compete with the Live segment for player attention but serves as an entry point into it.
Players enjoy the speed and convenience of RNG without sacrificing the premium experience of Live games. Play Live becomes a natural transition point to playing with a real dealer.
What does this mean for operators?
- Wide Audience Reach: Instant Play attracts players with varying preferences and levels of engagement, increasing the potential for conversion to Live.
- Growth in GGR and ARPU: About 10% of Instant Play players transition to Live Casino, turning RNG into an effective conversion channel to a more profitable vertical.
- Premium RNG Product: The Live Casino-themed design, unique gaming mechanics, and flexible settings enhance player engagement and increase session duration.
The Winfinity RNG portfolio already includes Instant Roulette, Blackjack, Baccarat, Dragon Tiger, and Top Card.
Will you be at iGB Live London? Visit us at booth R55 or book a meeting – we will showcase Instant Play in action and explain how to transform RNG from a standalone vertical into an effective growth tool for Live Casino and your platform's profitability.