The world of traffic arbitration has undergone significant changes since its inception. In the early days, it was a different landscape altogether, lacking the hundreds of sources, anti-fraud measures, large teams, and sophisticated tracking tools we see today.
Back then, traffic was abundant, but the number of individuals who knew how to convert it into profit was alarmingly low. Those who understood the game referred to themselves as 'money makers' and earned money with relative ease.
They didn't complicate things with intricate funnels; users were often naive enough to send multiple paid SMS messages for a single ringtone without questioning it. It was truly a golden era.
This is just the beginning of the story.
We have created a unique special project detailing the history of traffic arbitration, exploring its origins and its evolution over time. Discover how it all began and where it stands today. The website is now live!