In an insightful interview at ICE Barcelona 2026, Ekaterina Puteiko, the Chief Marketing Officer of BGaming, shared her thoughts on various aspects of the gaming industry.
0:30 - Why did BGaming decide to categorize games into Casual, Entertainment, and Classic?
Puteiko explained the strategic reasoning behind this classification, emphasizing the need to cater to diverse player preferences.
3:25 - Is it beneficial to abandon third-party instant games and develop in-house products?
She discussed the advantages of creating proprietary games, which can enhance brand identity and player engagement.
5:52 - Are instant games a traffic driver?
Puteiko addressed the role of instant games in attracting players and generating traffic for the platform.
7:46 - How did BGaming achieve a 40% growth in 2025?
She highlighted key strategies and innovations that contributed to this impressive growth rate.
9:22 - Is Aviamasters a slot game rather than an instant game?
Puteiko clarified the nature of Aviamasters and its positioning within BGaming's portfolio.
11:54 - What is the secret to Aviamasters' success?
Insights into the game's design and marketing strategies were shared as factors for its popularity.
13:29 - Why does BGaming conduct surveys on known crash games?
Understanding player preferences and trends is crucial, and surveys help BGaming stay ahead.
14:40 - What is Players Hub?
Puteiko introduced Players Hub, a new initiative aimed at enhancing player experience.
17:55 - About the €10,000 promotion for BGaming's affiliate campaign.
Details were provided on the exciting promotional campaign aimed at affiliates.
19:48 - How can Affiliate Hub benefit affiliates?
She explained the features and advantages of the Affiliate Hub for partners.
21:22 - BGaming's plans for 2026.
Puteiko concluded with insights into the company's future strategies and goals.
For more details, watch the full interview on YouTube.