During a recent podcast episode of PressAff, Mike Weissman asked Anton Drozd, the editor-in-chief of iGaming News, about the number of failed projects he has encountered. The surprising answer? Zero.
This revelation comes in an industry where typically, only one in five projects succeeds.
The podcast was recorded at G GATE CONF 26, marking a rare occasion where one editor-in-chief interviews another.
Key topics discussed included:
- The cost of a post skyrocketing from $200 to $900: what changes led to a three to fourfold increase in revenue within a month.
- Why IGN never removes ads, a practice now adopted by the entire niche.
- The challenge of selling 'air': how to justify placement prices.
- The role of media sales and why Anton chose a 20-year-old junior over an established senior.
- A launch formula: writing a line every day, with a third project on the horizon.
Additionally, the episode featured a debate among editors-in-chief, a story about Kizaru, a shortage of talent, and the challenges expected in 2025.
Catch the full episode on our YouTube channel!