The analytical division of the Rating of Bookmakers presented its annual research on the Russian gambling market for 2025 on April 22. The analysts surveyed the population and players aged 18-55 who placed at least one bet in legal bookmakers over the last 12 months. The GGR of the illegal segment was calculated based on data from H2 Gambling Capital, financial results of legal bookmakers, and the share ratios between betting and casino verticals.
Here are the key financial indicators:
- 1 trillion rubles ($13.32 billion) β Total GGR of the Russian gambling market (12.6% YoY)
- 401.7 billion rubles ($5.35 billion) β GGR of legal bookmakers (0.8% YoY)
- 1.875 trillion rubles ($24.97 billion) β Deposits volume of legal operators (7.8% YoY)
- 1,890 rubles ($25.2) β Average bet size in legal bookmakers (8% YoY)
- 598.3 billion rubles ($7.97 billion) β Total GGR of the illegal segment
- 418.8 billion rubles ($5.58 billion) β GGR of illegal online casinos
- 179.5 billion rubles ($2.39 billion) β GGR of illegal bookmakers
The market audience includes:
- 13 million β Total number of players who placed at least one bet in a year (0.3% YoY)
- 6.9 million β Accounts in the Unified TsUPIS with at least one bet in a year (8.7% YoY)
- 6.9 million β Active players with at least one bet per week (9.4% YoY)
- 7.9 million β Players who bet in both legal and illegal bookmakers
- 1.7 million β New players who started betting in 2025 (34.6% YoY)
Player profiles reveal that:
- 93.8% β are employed
- 80% β are male
- 69.9% β come from families of 3 members
- 69.6% β are aged 25-44
- 69% β have average or high income levels
- 63.7% β are married
- 57.7% β have higher education or multiple degrees
- 34.2% β are specialists with higher education
Motivations for players include:
- 47.9% β play for entertainment, pleasure, and excitement (5.2 p.p. YoY)
- 19.1% β consider betting a source of steady additional income (3.8 p.p. YoY)
Brand recognition and player base statistics show:
- Fonbet (39.8%), Winline (23.4%), Liga Stavok (22.5%), PARI (12.7%) β top 4 most recognized bookmakers in Russia
- 1xBet β the only illegal brand in the top 5 for recognition
- Winline β leads in player base growth in 2025 (12 p.p.)
- Leon β experienced the largest player base loss in 2025 (8.9 p.p.)
In terms of sponsorship and marketing:
- 22.6 billion rubles ($300.9 million) β total volume of sponsorship contracts for bookmakers in 2025 (5 billion rubles or $66.6 million YoY)
- 70% β share of Fonbet and Winline in sponsorship expenses
- 41.9 billion rubles ($557.9 million) β marketing budget for Winline in 2025
- 20.6 billion rubles ($274.3 million) β marketing budget for Fonbet in 2025
Online casinos account for 70% of the GGR in the illegal segment of the Russian gambling market (418.8 billion rubles or $5.58 billion out of 598.3 billion rubles or $7.97 billion). While the overall market grew by 12.6%, the legal betting segment only increased by 0.8%.