John Wright, co-author of the data visualization service Nousviz, has published a report on the employee count of 90 iGaming companies based on public data from LinkedIn for the period of May 2024 to April 2026. The iGN editorial team highlights the following data:
Employee Count by Segment as of April 2026:
92,324 β Operators
12,650 β Platforms
7,742 β Affiliates
398 β Affiliate Software
317 β Analytics
Monthly Dynamics from May 2024 to April 2026:
Operators β growth in 24 out of 24 months, ranging from 0.1% to 1.1%
Platforms β growth in 22 out of 24 months, ranging from 0% to 1.0%
Affiliates β growth in 10 out of 24 months, ranging from 2.2% to 1.5%
Affiliate Software β growth in 15 out of 24 months, ranging from 1.5% to 2.2%
Analytics β growth in 18 out of 24 months, ranging from 1.9% to 20%
The total employee count in the sample exceeded 113,000 as of April 2026. During the entire observation period, the highest monthly growth was recorded in the analytics segment (20% in July 2024), while the largest decline occurred in the affiliates segment (2.2% in December 2025). Wright plans to expand the sample to include companies from the segments of game providers, finance, SEO, SaaS, and CRM.