In a recent interview at the AIBC (SiGMA) Eurasia conference, Stepan, the Head of Godlike Partners, shared insights about the company's journey and future plans.
0:13 - Why did you decide to enter the market with your affiliate program only now?
Stepan explained that the timing was crucial for their strategy, allowing them to build a solid foundation before launching.
1:13 - What changed when Godlike became a direct advertiser?
Transitioning to a direct advertiser has allowed Godlike to have more control over their marketing efforts and partner relationships.
2:11 - Pros and cons of a custom platform versus a white-label solution?
Stepan discussed the flexibility of a custom platform against the ease of use of white-label solutions.
3:31 - Does feedback from partners and players often lead to product changes?
Yes, regular feedback is essential for improving their offerings.
5:02 - What should an ideal loyalty program for affiliates look like?
Stepan emphasized the importance of transparency and rewards that truly benefit affiliates.
6:24 - Why do affiliates earn less with CPA compared to spend models?
He explained the differences in revenue models and how they impact affiliate earnings.
9:21 - How to handle cases with dissatisfied affiliates regarding conversions?
Stepan shared strategies for addressing concerns and improving conversions.
11:08 - Why doesn't Godlike Partners take stands at conferences?
They prefer to focus on building relationships rather than showcasing at events.
12:51 - New GEO in Godlike Partners. How overheated is India in 2026?
Stepan provided insights into the Indian market and its potential for growth.
14:33 - How does Godlike Casino retain players on the product?
Retention strategies were discussed, highlighting the importance of user engagement.
15:42 - Godlike Partners' plans for 2026?
Stepan shared ambitious plans for expansion and innovation in the coming years.
Watch the full interview on YouTube.