The Ukrainian operator GGBET UA has announced the launch of its gamified loyalty program, GG.FAN, via its LinkedIn profile. This innovative program is built on partnerships with prominent football clubs, including Dynamo Kyiv and Polesie, as well as the Basketball Federation of Ukraine.
According to the operator, the program rewards players with coins for placing bets on their chosen team's matches and engaging with the product. Additionally, it features three status levels: bronze, silver, and gold. Players can exchange their earned coins for bonuses and club merchandise, including match tickets and signed jerseys.