In the world of online gaming, tournaments and rankings have become standard across platforms. However, the real difference lies in the underlying mechanics. Here’s how Sprut Gaming approaches gamification.
1. Everything is Based on Behavioral Segments
Dynamic segments update automatically based on deposits, activity, favorite games, and risk profiles. Additionally, static tags allow for manual targeting; for instance, one tag can exclude bonus hunters from all communications. Each mechanic utilizes these segments, forming the core of the platform rather than being an add-on CRM feature.
2. Unique Rankings for Each GEO and Currency
Progress is calculated according to what suits your economy best: total deposits, single deposits, XP, or betting points. There are both verifiable and non-verifiable ranks—progress can either reset at a new level or be retained. Brazil has one ladder, while Europe has another, showcasing customization rather than mere adjustments.
3. VIP Club with Customizable Entry
Separate progress is tracked for each GEO and currency combination. Entry conditions can be based on XP, a one-time fee, total deposits, or achievements. Cashback is tied to ranks and VIP status—differentiated for casino and sportsbook—and there are birthday gifts as well.
4. Tournaments Tailored to Segments
Tournaments are launched based on currency, country, or segment. They can be calculated on points or multipliers with a minimum bet, featuring qualifications and period restarts. New players compete with other newcomers, and the leaderboard motivates rather than displaying an unreachable top.
5. Automated Bonus Distribution
Templates are designed for segments, with automatic issuance based on events. Players can choose their wagering requirements: Net, Gross, Cashback, or Post Wager. A player at risk of churn receives their offer the moment the segment is recalibrated—without manual intervention from a manager. Additionally, there are jackpots categorized as Big, Middle, and Small, a bonus shop, achievements, and a customizable Wheel of Fortune. Even avatars can be tailored to market culture.
Conclusion
Gamification retains players when it resonates with the individual: their segment, market, and currency. Therefore, we have developed it not as a collection of features, but as a system built on behavioral data—scalable to new GEOs through configuration rather than redevelopment.