In Italy, Lazio Football Club has announced a partnership with the sports publication kaiyunsports.news, owned by the Chinese iGaming operator Kaiyun Sports. This agreement includes the placement of the publication's branding on the sleeve of the first men's team jersey during Serie A matches for the 2026/27 and 2027/28 seasons.
The financial details of the deal have not been disclosed.
Just two weeks prior, the club terminated its agreement with the prediction market platform Polymarket after the Italian regulator ADM blacklisted the platform and ordered internet service providers to block its website in Italy.