The sports media outlet 'Stavki na Sportse' and the agency PROGNOSIS have released a study on the recognition and trust in bookmaker brands among Russian users. The sample consisted of residents from cities with populations over 100,000. Here are the key findings:
Brand Recognition (all surveyed bettors):
FONBET β 89%
WINLINE β 69%
Liga Stavok β 68%
BETBOOM β 41%
PARI β 37%
BETCITY β 34%
OLIMPBET β 27%
Trust in Brands (all surveyed bettors):
FONBET β 49%
WINLINE β 41%
Liga Stavok β 26%
PARI β 11%
BETBOOM β 10%
Sources of Brand Awareness (all surveyed bettors):
Internet Advertising β 68%
TV Advertising β 56%
Social Media β 32%
Sponsorship β 32%
Bloggers and Streamers β 20%
Industry Perception (all surveyed bettors):
Consider betting legal β 66%
Trust bookmakers β 46%
View betting positively β 33%
Associate bookmakers with fraud β 16%
According to the study, 65% of men and 36% of women have betting experience. Within this segment, two-thirds are aged between 25 and 44 years, 63% live in Moscow, St. Petersburg, or a million-plus city. Additionally, 96% are interested in sports, 64% watch sports broadcasts at least several times a week, and 93% rate their income as average or above average.