According to Sports.ru, on May 5, an overview of the current partnerships and ambassadors of two leading Belarusian bookmakers, FONBET and Betera, was published in the Sports Betting section.
FONBET Partners:
- Fonbet Cup (Football)
- BATE FC
- Dinamo Brest FC
- Neman FC
- Gomel FC
- Torpedo-BelAZ FC
- Women's League (Football)
- Women's Cup of Belarus (Football)
- ONE MMA League
- Belarusian Athletics Championship
- Amateur ALF League (Football)
- Iskra VC (Volleyball)
- DMedia (Media Football Club)
FONBET Ambassadors:
- Footballer Alexander Hleb
- Footballer Sergey Kornilenko
- Footballer Stanislav Dragun
- Tennis player Victoria Kazakевич
- Esports player lollipop21k
Betera Partners:
- Juventus FC
- Belarus National Football Team
- Belarusian Football Federation
- Belarusian Premier League
- Belarusian Cup in Football
- Belarusian Super Cup in Football
- Belarusian Basketball Federation
- Belarusian Basketball Championship
- Belarusian Basketball Cup
- Minsk BC
- Belarusian Hockey Federation
- Extraliga in Hockey
- Ruslan Salei Cup (Hockey)
- Belarusian Handball Federation
- Belarusian Handball Super League
- Belarusian Handball Cup
- Belarusian Handball Super Cup
- Meshkov Brest HC
- Belarusian Drifting Championship
- Betera CS2 (Esports)
- Cardigans Gaming (Esports Organization)
Betera Ambassadors:
- Footballer Luis Figo
- Football Coach Viktor Goncharenko
- Footballer Yegor Sharangovich
- Hockey player Alexey Protas
- Hockey player Artem Levshunov
- Hockey player Mikhail Grabovski
- MMA Fighter Andrei Orlovsky
- Football Coach Liudas Rumbutis
- Footballer Vitaly Kutuzov
- Footballer Alexander Gutor
- Footballer Sergey Gurenko
- Football Coach Alexey Baga
Sports.ru considers Betera's partnership with Juventus FC a rare case of a local bookmaker partnering with a top European club. Additionally, Betera highlights a category of brand experts, which includes Mikhail Grabovski and Andrei Orlovsky.
Betera has established partnerships across all four major team sports in Belarus (football, basketball, hockey, handball) at the level of federations, national teams, and national tournaments, while FONBET focuses its partnerships on Belarusian Premier League football clubs.