In the United States, operator Fanatics has announced a multi-year partnership with the National Football League (NFL). Under this agreement, Fanatics Sportsbook becomes the official betting partner of the league, while Fanatics Casino is recognized as the official partner in the online casino vertical.
The previous agreements between the NFL and operators DraftKings, FanDuel, and Caesars expired at the end of March.
As part of this partnership, Fanatics will gain access to the league's advertising inventory, including advertising during broadcasts and sponsorship integrations with its media partners. They will also have the rights to use NFL branding, team logos, Super Bowl, and NFL Draft in their marketing efforts. Additionally, Fanatics will provide VIP access for its clients at key events.
The financial details of the deal have not been disclosed.