DraftKings has unveiled a range of new initiatives aimed at encouraging responsible gaming and enhancing customer awareness of the tools available for informed decision-making.
Among these efforts is a fresh digital advertising campaign featuring celebrities Kevin Hart and Nick Jonas, promoting responsible gaming practices. Additionally, a PGA TOUR sweepstakes has been launched to engage customers through responsible gaming features, alongside the introduction of Gamalyze American Football in partnership with Mindway AI. New customizable cool-off options are also being introduced, allowing users greater flexibility in selecting their cool-off periods.
These initiatives reflect DraftKings' dedication to integrating responsible gaming into the overall customer experience, ensuring players have access to essential tools and resources for making informed gaming choices.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, stated, "Responsible engagement is fundamental to our operations and is crucial for building trust with our customers and ensuring our long-term success." She added, "We are committed to investing in resources that enhance customer access to information about their gameplay and provide more options for managing their engagement. Our tools, such as My Budget Builder and My Stat Sheet, along with player-set limits and new custom cool-offs, continue to evolve as we promote awareness of responsible gaming resources."
The new digital campaign featuring Hart and Jonas, which began on September 10, aims to reach customers through various digital channels, effectively communicating responsible gaming messages in an engaging manner.
To further promote responsible gaming, DraftKings is running a PGA TOUR sweepstakes from September 16 to September 29, offering eligible customers a chance to win an all-expenses-paid trip to THE PLAYERS Championship. Participants can engage with responsible gaming features like My Budget Builder and My Stat Sheet to enter.
Additionally, DraftKings is expanding its collaboration with Mindway AI through Gamalyze American Football, a gamified experience designed for American football enthusiasts. This launch builds on the previous integration of Gamalyze Casino into My Budget and Controls in January 2026, as well as the introduction of Gamalyze Football during the 2026 FIFA World Cup.
Gamalyze American Football will be promoted through both digital and in-person events, raising awareness of responsible gaming practices. The experience will be highlighted throughout September at various locations, including the DraftKings Sports Bar at Wrigley Field, Gillette Stadium during the New England Patriots’ home opener, and Arrowhead Stadium during the Kansas City Chiefs’ home opener.
In addition to these initiatives, DraftKings is introducing customizable cool-off periods, allowing customers to select a cool-off duration that suits their needs, ranging from three to 364 days. These custom cool-offs are the latest enhancement to DraftKings' suite of budgeting and control tools.