On September 13, DraftKings Sports, in collaboration with media company Barstool Sports, released a parody ad on X. This ad is a humorous take on the Just Sports commercial from the prediction markets platform Novig, which originally featured actress Sydney Sweeney.
In this parody, instead of Sweeney, a large male actor appears in his underwear and football gear. The locations, text, and intonations of the original ad are replicated almost entirely, creating a comical contrast.