The analytical platform Blask has shared insights with iGN regarding the Russian market for the first half of 2026. These estimates are based on the search demand of players from Google and Yandex. Here are the key findings:
Offshore Segment Demand Share:
- 47.2% β January
- 45% β March
- 41.8% β May
- 40% β June, indicating a loss of over seven percentage points in six months
Licensed Bookmakers Share in June: 60% (up from 52.8% in January)
Market Overview for H1 2026:
- 185 brands recorded in the market (178 remained active)
- $4.5 billion β estimated market revenue for the half-year
- 26.2 million β estimated number of new players attracted
Top 10 Brands by Demand Share in June:
- 16.77% β Fonbet
- 9.73% β R7
- 8.75% β Vodka.bet
- 4.95% β 1win
- 3.75% β Winline
- 3.59% β Azino 777
- 3.49% β Parimatch
- 3.25% β BetBoom
- 3.05% β BETCITY
- 2.79% β Flagman
According to Blask analysts, the 40% share remains a significant gray area, but over the half-year, player interest has noticeably shifted from offshore operators to licensed ones.
Online casinos in Russia are not subject to local licensing, thus the entire casino segment is classified as offshore according to Blask's methodology. Revenue estimates and audience volume are based on the market visibility of brands, with Blask indicating a revenue range of $2.9 billion to $9.4 billion for the half-year.