DEVILS APPS has reported a remarkable 65% OAS on their iOS applications, specifically focusing on the Chicken Road game. This impressive figure comes alongside a 54% ROI in Tier-1 GEOs.
The fast-paced nature of the market can sometimes create a false impression that previously effective strategies no longer yield results. However, the real issue often lies not in the strategies themselves but in their execution.
In a new case study from DEVILS TEAM, several key questions are addressed:
- Is Chicken Road still converting effectively today?
- What UGC creative patterns are working or not working in Tier-1 GEOs?
- What changes helped the buyer increase OAS by 20%?
- What final metrics did the campaign achieve after two weeks of operation?
- How did direct communication between the team and the service help scale their approach?
For a complete flow of insights, including comments from the buyer, TL buyer, and CEO of DEVILS APPS, follow the link below.
If you have any questions or are interested in high-performance applications, feel free to reach out!
Will Chicken Road still convert in 2026? Check out the buyer's case study from DEVILS TEAM.