Conor McGregor, the new ambassador for 1xBet, has partnered with the esports organization Aurora Gaming. He made his appearance in a joint promotional video wearing the club's jersey, which features the operator's logo prominently on his chest.
In the video, the Irish fighter expresses his excitement about joining the Aurora family. However, the specifics of his role within the club have not been disclosed.
It’s worth noting that since June, the main sponsorship spot on Aurora's team jerseys has been occupied by the prediction market platform Polymarket. In the announcement featuring McGregor, the club showcased jerseys with 1xBet branding, while the operator continues to support Aurora without holding the title sponsorship. McGregor also announced his partnership with Polymarket at the end of June.
This announcement comes just ahead of McGregor's return to the octagon, where he is set to face Max Holloway in a rematch at UFC 329 on July 11.