On August 4, the Broadway platform (SPRIBE) launched its own AI assistant, Brody AI, designed specifically for iGaming operators. According to the company, this assistant processes standard and analytical client requests without the need for technical support, delivering results in a format that is ready for non-technical specialists, rather than complex data exports.
In the initial phase, a module for working with documentation is available. The company has stated that more in-depth data analytics will be introduced in early Q4 2026.