Betway (Super Group) has become the first official betting partner of Formula 1 at the series level in Europe, the Middle East, Africa, Canada, and Mexico as part of a multi-year agreement. The partnership will commence in the 2026 season, with the financial details of the deal undisclosed.
As part of the agreement, the operator will gain access to proprietary racing data from the series through the official betting data provider, ALT Sports Data. This will enable Betway to create exclusive live markets focused on racing strategies, including bets on safety car deployments, pit stop windows, and head-to-head driver matchups.