In Argentina, iGaming operator BetWarrior has come under fire for a controversial advertisement featuring an AI-generated image of the late Diego Maradona. The ad was broadcast during breaks in the matches of the 2026 World Cup.
In the advertisement, a digital Maradona promotes the gambling operator, raising eyebrows among critics who point out that the football legend struggled with destructive addictions during his lifetime. This has sparked a significant backlash from the public.
However, it was confirmed by the family's lawyer that the heirs of Maradona granted permission for the use of his likeness in the advertisement.