In Brazil, operator Betnacional (Flutter Brazil) has launched a responsible gaming campaign featuring brand ambassador Vinícius Júnior, a forward for Real Madrid and the Brazilian national football team. The campaign cleverly plays on his name, presenting him as 'Viní Senior' (Júnior Sênior).
In this campaign, the football star appears as an older version of himself, encouraging players to set limits on their deposits and bets, as well as to monitor their session times.