Flutter Entertainment has introduced a beta version of its latest prediction markets offering, Betfair Predicts, under the Betfair brand.
This new product is an adapted version of the company's well-established exchange platform and will function under Betfair's current UK license. Users can engage in trading outcomes related to sports, politics, and entertainment by making “yes” or “no” predictions and placing stakes on those results, as opposed to traditional betting methods.
Initially, access to Betfair Predicts will be restricted to a select group of invited users as part of a controlled beta testing phase. The company stated that this trial will help gauge customer interest and collect feedback before deciding on the product's future trajectory.
According to the company, it is premature to predict how the product will evolve, emphasizing that the beta launch underscores their commitment to innovation and experimentation.
A Betfair representative commented to NEXT.io, “We’re continuously exploring new innovations, and Betfair Predicts exemplifies this effort. This is a beta product that will adapt based on user feedback.”
This initiative follows similar projects within the broader Flutter portfolio. FanDuel, another brand under the group, launched FanDuel Predicts in collaboration with CME Group in late December, marking its entry into regulated event-based financial and sports contracts.
Betfair’s existing exchange platform provides a robust foundation for this new offering. The company reported that its exchange facilitated £84 billion (approximately US$98 billion) in matched bets in 2025, reflecting a 10% increase compared to the previous year.