BETBY has unveiled its new feature, Watch & Bet, which integrates official live broadcasts with betting functionality in a single interface. According to the release, this product allows users to display relevant live markets and odds over the video stream during sports and esports matches, as well as in the Betby.Games category.
Additionally, BETBY shared insights from the 2026 FIFA World Cup. Brands that offered live streaming reported a 44.79% higher GGR per player, a 24.3% increase in the number of bets, and a 32.53% rise in the average bet compared to brands without streaming.