Bet365 has officially introduced its online sportsbook and casino in Michigan, marking its entry into the 17th state in the U.S. as part of its ongoing expansion in North America.
This launch comes after receiving the green light from the Michigan Gaming Control Board (MGCB), which has designated bet365 as the new provider for internet gaming and sports betting for the Little Traverse Bay Bands of Odawa Indians, operators of Odawa Casino.
The timing is notable as it follows PokerStars' recent departure from the Michigan market, allowing bet365 to take over platform operations. The company has fulfilled all licensing and regulatory obligations set forth by the MGCB.
Henry Williams, Executive Director of the MGCB, stated, “This approval highlights our commitment to upholding integrity, transparency, and consumer protection in Michigan’s online gaming and sports betting landscape. We are excited to welcome bet365 as the Tribe’s new platform provider and anticipate that the Little Traverse Bay Bands of Odawa Indians will continue to deliver a safe and enjoyable wagering experience for players statewide.”
With this approval, bet365 is now permitted to provide both internet gaming and online sports betting services on behalf of the Tribe. The MGCB noted that this decision supports their broader mission to maintain a secure and well-regulated online gaming framework in Michigan.
Additionally, bet365 has announced a partnership with the Detroit Tigers, becoming an Official Sports Betting Partner of the Major League Baseball team.
Users in Michigan will now have access to bet365’s betting platform, which features competitive odds, early lines, and in-play betting options. One of the standout features is the “Early Payout” option, which allows bettors to collect winnings before a game concludes if their team takes a substantial lead.
The platform also includes an online casino section, featuring promotions like the “Prize Matcher,” a daily offer giving players the chance to win prizes worth up to $5,000 each week.
To celebrate the launch, bet365 has rolled out promotional offers for new customers, including a “Bet $10, Get $365” sportsbook bonus and a casino package that provides up to 1,000 free spins alongside a deposit match of up to $1,000.
Trip Stoddard, Head of Business Development at bet365, expressed enthusiasm about the launch, stating, “We’re thrilled to bring bet365 to Michigan and offer a superior betting experience. This market is mature with savvy fans, and we believe our product is distinct.”
As part of its strategy to penetrate the market, bet365 is establishing partnerships within Michigan’s sports and entertainment sectors. Beyond the Tigers, the company has also teamed up with the Detroit Red Wings and 313 Presents.
The agreement with the Detroit Tigers encompasses branding opportunities at Comerica Park, broadcast integrations, and fan engagement initiatives, including ticketing and merchandise programs. Bet365 will also act as a presenting partner for Tigers coverage on Detroit SportsNet.
Bet365 indicated that its launch in Michigan is aligned with its overarching strategy to expand across all regulated U.S. markets and to compete effectively with established sportsbook operators by providing a unique product experience.