Bet365 has become the latest prominent sports betting brand in the U.S. to withdraw from the American Gaming Association (AGA), following similar departures by DraftKings, FanDuel, and Fanatics in late 2025. This trend reflects a growing divide between technology-driven operators and traditional gambling establishments that focus on physical casinos.
In a statement to Gambling Insider, Bet365 emphasized its digital-first approach, highlighting its concerns regarding the AGA’s emphasis on retail gaming. The company expressed its commitment to maintaining strong partnerships within the industry and collaborating effectively with regulators.
Industry insiders speculate that Bet365 may be preparing to enter the prediction market space, although the company has not yet submitted an application for approval to the National Futures Association. Observers are eagerly anticipating an announcement regarding a potential prediction platform, possibly named 'Predict365.'
Bet365's exit from the AGA aligns with a broader shift in the industry, as various operators pivot towards prediction markets. Notably, DraftKings and FanDuel have already launched their own prediction platforms, and Fanatics was the first major sportsbook to introduce a prediction market offering.
As the AGA continues to focus on land-based and tribal gaming, it appears to be distancing itself from the burgeoning prediction market sector. This evolution in membership reflects the changing landscape of the gaming industry, with a clear trend towards digital and predictive gaming solutions.