BeeInfinity has officially gone worldwide, and it comes with a unique advertising feature: the mechanics are easy to explain. A short cycle demonstrates the principle clearly — a single round for everyone, with a continuously moving coefficient. Players choose their entry moment and receive results in just five seconds.
Galaxsys has identified three key directions for testing:
- Personal Story — a first-person narrative where the mechanics are integrated into the storyline.
- Gameplay First — the game itself serves as the creative element, focusing on the coefficient, entry, and results with minimal storyline.
- Playable — users interact with the mechanics before transitioning to the product.
When testing these approaches, consider:
- Different entry points into the coefficient.
- Gameplay versus story-first strategies.
- The first 2-3 seconds of the creative.
- Various audiences and GEOs.
- Continuous mechanics versus speed of results.
The main principle is to avoid masking BeeInfinity as a typical crash creative; instead, showcase its uniqueness right from the first frame.
Ready-made creatives can be found here.
For more details, check out the Galaxsys Telegram channel. Subscribe to stay updated on new releases and updates.