Banijay Group has successfully finalized its acquisition of Tipico Group, a move that significantly enhances its footprint in the European sports betting and online gaming landscape.
This merger merges Banijay's Betclic brand with Tipico and Admiral, creating a formidable entity with a strong presence in Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire.
As a result of this acquisition, Banijay Group now ranks as the fourth-largest operator in the European sports betting and gaming sector by revenue, establishing itself as the leading sports betting entity across continental Europe.
The integration brings together complementary strengths, combining Betclic’s advanced digital platform and customer relationship management with Tipico’s proficiency in automated trading and omnichannel strategies, according to Banijay.
In the newly structured leadership, Nicolas Béraud, the former CEO of Betclic, takes on the role of Chairman of the Board at Banijay Gaming, while Lov Group Invest continues as President. Joachim Baca, who served as Chairman and CEO of Tipico, now holds the position of Vice-Chairman of the Board of Banijay Gaming.
Julien Brun, who previously was the COO, has been appointed as CEO of Betclic, while Mate Bacic steps in as CEO of Tipico. Bacic has a background as the CEO of Tipico Austria and Admiral Austria, as well as the former COO of Tipico.
Nicolas Béraud, the Founder of Betclic and Chairman of Banijay Gaming, remarked, “This merger positions Banijay Gaming as a truly scaled European platform, enhancing our diversification and increasing our presence in large, fully regulated markets.”
He added, “By integrating our shared DNA, technologies, trading expertise, and customer platforms, we aim to accelerate product innovation, enhance our omnichannel offerings, and provide a more engaging experience for our players.”
The acquisition is projected to significantly enhance Banijay Gaming’s performance. On a pro forma basis for 2025, the combined entity is expected to generate €3.1 billion (approximately USD$3.63 billion) in revenue, €0.9 billion (around USD$1.05 billion) in adjusted EBITDA, and €0.7 billion (about USD$0.82 billion) in adjusted free cash flow.
When factoring in its previously announced merger with All3Media, Banijay Group’s total anticipated revenue could reach €7.4 billion (approximately USD$8.66 billion).
The company anticipates that the transaction will yield around €100 million (approximately USD$117 million) in synergies over the medium term, driven by operational efficiencies and capital expenditure savings, with these benefits expected to materialize post-FIFA World Cup 2026.
Initially, Banijay Group will hold a 65% stake in Banijay Gaming, alongside the founders of Tipico and Betclic, as well as CVC Capital Partners. The group intends to increase its ownership to at least 72% in the coming years through agreed call options. Founders from both companies have reinvested their stakes into the new entity, indicating a long-term commitment to this partnership.