On April 11, ArenaPlus (DigiPlus Interactive Corp) became the first official betting partner of the NBA in the Philippines under a multi-year agreement. The financial details of the deal have not been disclosed.
As part of the agreement, ArenaPlus will feature NBA branding on its digital platforms. In return, the league will promote the bookmaker through its Philippine social media accounts and digital channels.
ArenaPlus also plans to launch free contest games and promotional campaigns coinciding with the NBA season.