On May 1, Adjarabet, a prominent bookmaker in Georgia, officially became a partner of the UFC through a long-term agreement. The financial details of the deal have not been disclosed.
As part of this partnership, Adjarabet has appointed several Georgian UFC fighters as brand ambassadors. These include Merab Dvalishvili, a former bantamweight champion, Giga Chikadze from the featherweight division, and Roman Dolidze, who competes in the middleweight category.