ADI Predictstreet has recently entered the prediction market scene, and while its trading volume is still relatively low, insiders suggest it has a promising strategy in place.
According to exclusive insights shared with Gambling Insider, ADI Predictstreet, the official prediction market for the FIFA World Cup 2026, has recorded approximately 126,000 trades within its first 18 days of operation. This early activity indicates a strong consumer interest despite the platform's recent launch.
Rather than focusing on attracting end users directly, ADI Predictstreet is concentrating on building its infrastructure and establishing partnerships, which it believes will lead to sustainable long-term growth.
As reported by various sources, the company has invested a staggering $150 million in securing its partnership with FIFA. This substantial investment underscores the significance of the FIFA World Cup, recognized as the largest sporting event globally and a major media spectacle.
The 2022 World Cup in Qatar attracted around five billion viewers, and FIFA anticipates that the 2026 tournament could surpass six billion viewers, setting new broadcasting records.
Although the trading volume of 126,000 may seem modest, dismissing ADI Predictstreet could overlook its potential for customer acquisition, which is still in its early stages.
As noted by our insider, the rapid rise of ADI Predictstreet is noteworthy, as it has quickly secured a prominent partnership with FIFA and achieved a level of scale and reach that competitors have taken years to develop.
In comparison, other platforms like Kalshi and Polymarket have reported trading volumes of $1 billion and $4 billion, respectively, in the World Cup Winner market alone.
Notably, the USA vs. Belgium match garnered a record 42 million viewers across U.S. media, with Fox's coverage alone attracting 30 million viewers.
ADI Predictstreet has also made significant strides in forming strategic partnerships, including a recent collaboration with Kalshi, which is described as a long-term relationship aimed at enhancing ADI Predictstreet's international growth and laying the groundwork for future technological advancements.
While Kalshi has confirmed that it is not currently investing in ADI Predictstreet’s blockchain settlement system or order routing, discussions regarding potential tech and product collaborations appear to be underway.
Led by Sheikh Tahnoon bin Zayed Al Nahyan, a key figure in Abu Dhabi’s sovereign wealth fund, ADI Predictstreet has managed to forge an impressive network of partners to facilitate its global expansion. Alongside Kalshi, it has also teamed up with Fanatics Markets, BetConstruct, Matchbook, DAZN, and others, broadening its reach across North America, Europe, and beyond.
According to our insider, the prediction market industry is estimated to have an annualized volume of around $500 billion, highlighting the significant potential for growth in this sector.