ADI Predictstreet has officially introduced its prediction markets platform in the UK and Ireland, thanks to a collaboration with the betting exchange Matchbook. This move enhances its footprint in Europe ahead of the 2026 FIFA World Cup.
Identifying itself as the first UK operator uniquely designed for prediction markets, ADI Predictstreet has recently obtained a license in Gibraltar, establishing a regulatory foundation for its European activities.
This launch bolsters Matchbook's position in the expanding prediction markets arena and introduces a second prediction market brand to its offerings, complementing easyBet Predictions. Both brands function under the existing UK regulatory framework of their parent company, Triplebet.
Notably, ADI Predictstreet does not possess a separate license from the UK Gambling Commission. Instead, it leverages Matchbook's exchange platform under Triplebet’s license, a structure that Matchbook claims makes it the only exchange globally that hosts multiple licensed prediction market brands under a unified regulatory framework.
“This partnership with ADI Predictstreet is a significant moment for Matchbook and the prediction market sector as a whole,” stated Matchbook CEO Ronan McDonagh. “We already support easyBet Predictions in the UK, and with the addition of ADI Predictstreet, we now operate the only exchange platform worldwide that runs multiple licensed prediction market brands under a single regulatory framework,” he added.
Prediction markets enable users to trade contracts based on the outcomes of future events. While some larger operators provide contracts related to political and geopolitical issues, ADI Predictstreet is dedicated solely to sports-related markets.
As the official prediction market partner for the 2026 FIFA World Cup, ADI Predictstreet offers markets on various outcomes, including the tournament champion, group-stage results, leading scorers, and in-play events. The platform will stream all 104 matches of the World Cup.
“As the official prediction market partner of FIFA World Cup 2026, establishing the right partnerships to scale prediction markets across key global territories is central to our strategy,” remarked ADI Predictstreet CEO Dimitrios Psarrakis.
This sports-centric approach comes at a time when prediction market operators are facing increased scrutiny in various European regions. Regulatory bodies in countries like France, Italy, and Spain have taken measures against certain prediction market offerings in recent years, while major players like Kalshi and Polymarket have encountered regulatory hurdles related to contracts tied to political events.
ADI Predictstreet aims to broaden its reach into more regulated international markets through partnerships with licensed operators.
The company is also running a co-branded World Cup hub with Fanatics Markets across 23 U.S. states and has established a streaming partnership with DAZN.
For Matchbook, this agreement signifies another milestone in its venture into prediction markets, following the launch of its B2B platform in December. The company has also expressed interest in the U.S. market, where its partner RSBIX LLC has applied for an exchange license from the U.S. Commodity Futures Trading Commission.