During the testing of new funnels, the buying team focused on a new slot from INOUT GAMES and began searching for a suitable supplier.
They discovered ONYX, which offers an application based on the original assets of Wheel Out, featuring a catchy name and lightweight design. Currently, ONYX has two Android applications available based on this framework.
The combination was immediately sent for testing through Facebook and TikTok in key crash geographies: India, Bangladesh, and Pakistan.
So far, Pakistan has shown the best results:
- Inst2Reg — 70%
- Reg2Dep — 21%
To enhance user activity and prolong user lifespan, device caching has been configured. For crash traffic, push presets with Urdu banners have been added four times a day.
And these are just the initial results.