The 2026 World Cup has entered the top two sporting events in India in terms of betting volume. Among the favorites are Argentina, Spain, France, England, and Portugal.
The group stage has concluded, and we have analyzed the behavior model of the Indian audience — details are here.
Main Insight: The logic of the group stage mirrors that of the final stage.
Here's why:
From the quarter-finals onwards, matches will be streamed for free on DD Sports. The semi-finals and final will take place at 00:30 IST — one of the strongest slots of the tournament in terms of betting volume.
The audience's interest in the decisive matches will be higher than during the group stage.
According to our forecasts, starting July 10, both the total betting volume and the share of live betting will increase. This could significantly alter the betting model compared to the group stage, where over 80% of the volume was attributed to pre-match betting.
Want insights to help you prepare for the final stage of the championship? Contact your 1xPartners manager directly.