1xBet, a prominent operator in the iGaming industry, has launched a new division called 1xCare aimed at protecting players and preventing gambling addiction across the entire industry. This initiative is part of the operator's shift towards regulated markets.
The 1xCare division encompasses four key areas:
- Research Hub: This segment supports research into gaming behavior, addiction risks, and new technologies.
- EduCare: Focused on promoting education and ethical standards for responsible gaming among operators, in sports, and within local communities.
- TechShield: This area develops responsible gaming technologies, including tools for early risk detection.
- Player Support: Through grants and partnerships, this segment seeks to improve access to counseling, hotlines, and specialized assistance.
1xBet aims to establish 1xCare as an international center for responsible gaming practices.