The branding of operator 1xBet has made its way into Indian broadcasts of the national cricket team's matches, despite a national ban on advertising iGaming operators, reports Entrackr.
1xBet was the official partner for a three-match T20 series between India and Zimbabwe, held in Harare from July 23 to 26. The broadcasts in India were streamed on the FanCode platform and media holding Zee's channels.
The operator's logo was prominently displayed on the stadium's boards, shields, and banners. The partnership announcement specifically highlighted the availability of matches on the aforementioned platforms, promising a wide audience reach.
A source at FanCode informed the publication that the platform receives the signal directly from the rights holder and does not control the advertising within the stadium. Nonetheless, the branding also appeared in clips that FanCode later shared on its social media channels.